Who We Are

Established in 2015, Poochki is an au courant apparel label.
Our emphasis is on the age old craft of hand-block printing. Our prints diverge from traditional motifs.

The fauna inspired illustrations are  then carved onto wooden blocks by skilled artisans in Pilkhuwa, Uttar Pradesh. The blocks are subsequently hand-block printed by another set of artisans onto carefully chosen textiles. 

We pride ourselves in the process of crafting our exclusive garments. Each garment goes through an extensive process of research and development. We work on understanding diverse anatomies and incorporate this learning in each garment. Our cuts and silhouettes allow maximum comfort accentuating all body types. Utmost importance is given to detailing and finishing a beautifully crafted product.
The belief lies in creating global clothing with an Indian connect!


The Design Duo 



Ishanee has always been inclined towards art and design. She feels strongly towards Indian textile crafts. After finishing her education in textile design, it was a perceivable choice for her to create her own textile.

Anirudh had been a hotelier by profession. However, he found his true calling towards art and decided to pursue it. He loves sketching almost as much as he loves animals, which show, in all his illustrations.